World Kindness Day, celebrated each November 13th, is an opportunity to promote kindness, empathy, and goodwill around the world. World Kindness Day and substance use prevention share a powerful connection through their emphasis on compassion, support, and building a stronger, healthier community. Small acts of kindness, like checking in on someone or providing emotional support, can be life-changing for people. By fostering a culture of kindness, we can create a community where individuals feel valued, understood, and less isolated – factors that are vital in daily existence, preventing substance misuse and encouraging recovery. On this World Kindness Day, reflect on the importance of kindness, go beyond your routine and make a positive difference in others’ lives, and connect with others across race, religion, gender, etc. Make Kindness the Norm!